Feedback from Mentors:

• Kyle:
  • The jump between the two color palettes is too jarring
  • Maybe include oranges in the cloud color palette and purples in the hotel room with the orange color palette
  • Pinks are too saturated/blown out (Look for more muted references)
  • Bay careful of color spills on actor’s clothes during bed shot (use neutral colors, like grey)
• Beck
  • Be careful with using bright, saturated pink in the color scheme when filming live action scenes
  • Make sure the vellum simulations behave like real life references of bed sheets
• Stephan
  • The live action integration with the CG cloth sim during the laying down scene will be difficult to get right, so do some quick test footage as soon as you can to make sure it is possible
• Billy
  • The bright pinks and purples in the lighting will cause the white bedding to look pink, which may take away from what the brand is actually trying to convey

Feedback from Professor Fowler and Professor Gaynor:

• The two different lighting references for the different environments are too contradicting and feels a little bit jarring

Team Tasks and To Do List:

• The most common feedback from this week was to gather new lighting references, as the current ones we have feel to jarring and take away from the sophisticated and neutral tone of Boll & Branch
• Do quick shoot of a live action person interacting with CG cloth
• Shoot + Gather reference photos and videos (Cloth, FX, lighting, look dev)
• Final Shots + 3D previs done
  • From our storyboards, there are still some shots that have the chance to be more visually interesting
• Lighting/FX Tests
• Look dev turn tables

Previsualization/Shots:

• Last week, the mentors mentioned staying true to the brand, so I wanted to explore what the commercial would look like with the clouds playing a smaller part and instead, emphasizing the brand’s luxurious and sophisticated image, with more neutral colors and lighting
  • It would be better to reference ads that this brand has done directly and look into things like the environment of their store to learn more acout who they are as a brand
• Also wanted to make the beginning shots more macro, to emphasizze the quality and craftsmanship of the brand

• Shot 3 Previs:
  • Transitioning to the hotel room
    • Original – Clouds fill the screen
    • I think using cloth to transition will make more sense for the brand